Fresh & Easy is a neighborhood grocery chain found in California, Arizona and Nevada. Las Vegas first saw stores open in 2007, over twenty five are now spread across the valley, and nine more are planned.
Fresh & Easy believes grocery shopping should be “simple and affordable”. In keeping with this goal they offer low prices on their own line of products as well as brand-names and rare labels. One major way they are able to pass savings along to its customers is by going green.
Its Riverside, CA distribution center has the largest roof solar installation in the state. It allows them to reduce their dependence on traditional energy sources, and in turn it provides significant operating savings. Furthermore, transportation trailers are electric-diesel hybrids which also help to lower costs and the impact on the environment.
New stores are striving to become Leadership in Energy and Environmental Design (LEED) certified, which means they are committed to meeting standards for environmentally sustainable construction. Additionally, individual stores conserve energy by maximizing natural light and are using LED lighting instead of fluorescent to save even more. Employees and customers are encouraged to re-use and recycle; canvas shopping bags are available for 99-cents or you can get one free by providing your email address on Fresh & Easy’s website.
One visit to a Fresh & Store will prove their commitment to savings and being green. Staff is always friendly and ready to offer assistance, aisles are clean and orderly. The combination makes shopping quick and easy. It’s a must stop for me each week.
As the name suggests produce is always fresh. If it nears the sell by date you can pick it up for pennies in the discount bins. Each week the chain offers 99-cent produce packs: tomatoes, lettuce, oranges, apples, onions, lemons and limes are few of the items you’ll often find on special. I also stock up on jalapenos, cilantro and avocados since prices are much lower than what can be found elsewhere.
The meat and cheese selection is great and reasonably priced. Ground beef specials at $1.49 a pound are common. Also in the refrigerated section you’ll find focaccia and pizza dough, either are great to throw together for a quick and easy meal.
I also love their healthier alternative chip selection. Corazona’s Heart Healthy Potato Chips for $1.99 became a fast favorite in our house. They also carry hard to find Pop-Chips.
Fresh & Easy’s brand of drinking water called Pure tastes great (I actually prefer it over higher priced Dasani and Arrowhead) and regular price for a twenty-four case of 16.9 fl oz bottles is $2.99. I regularly pick cases up on sale, two for $5.00. Another great item with a store brand is their gelato, regular price is $2.99. The chocolate hazelnut is a favorite at our house.
Fresh & Easy truly offers everything you need. Regular priced items often cost less than large grocery store weekly sale items. At large grocers you need a preferred shopping card to qualify for the lower price, but that’s never an issue at Fresh & Easy, it is always one low price for everyone.
But wait, prices get even better. Most weekly circulars have a coupon to use in stores that’ll save $3 on a purchase of $30 or more. I’ve also received coupons by email, a recent one allowed me to save $5 on a $25 purchase. Who doesn’t want to save 10 to 20 percent on their grocery bills?
Fresh & Easy’s low prices and coupons keep me going back week after week. It is also nice to know that they are committed to being eco-friendly with each of its stores.
Check out www.freshandeasy.com to find a location near you. Stores are open 8am-10pm daily.