Last week the cosmetics industry was in town. Manufacturers, suppliers, retail buyers and professional operators in the cosmetic business all gathered at the Mandalay Bay Convention Center for Cosmoprof North America 2016.
The business-to-business event drew 33,750 attendees, a 12.5 percent increase over the 2015 numbers. Organizer of the event is North American Beauty Events LLC, a joint venture of the Professional Beauty Association and Bologna Fiere S.P.A., a trade show company that holds similar events in Bologna, Italy and Hong Kong.
The cosmetics industry is highly profitable, so manufacturers come from throughout the world to introduce their products. The report this year was that attendees represented some 39 different countries.
Personally, I walk the Cosmoprof trade show floor for two-and-a-half hours to get a sense of the show. This year, my time was also limited because of being bombarded with samples and sample bags. Some of the attendees even carried wheeled luggage to take home samples. The samples I was given were “mini” bottles or packets of products. But among the activities for the professional attendees was the opportunity to make a $10 donation at a special boutique and choose full-sized samples from among 20 cosmetic brands.
Other activities at the show included the opportunity to “pitch” products to representatives from the major U.S. and some foreign shopping channels and the opportunity to make an appointment at a Beauty Bar and test new products while getting a facial, a make-up make-over or a new set of glamour nails. I’m told the air in the exhibit area was scented with a “signature” fragrance for the event, but I didn’t notice.
Speaking of all those samples, in the attached video I mention getting samples of products from a company making its American debut, “Nature Nut”. The products promise to enrich otherwise dry hair with the oils of five different nuts and they do deliver. But follow directions and “use sparingly”. I think I used too much of the conditioning “Hair Mask” and the result was a bit of an oily look. (Yep, my fault completely, but the damn type on the bottles is so small, one loses patience in reading the directions!)
I am amused when I attend Cosmoprof of the new terms that seem so trendy in the cosmetics world. The term that struck me this year was “serum” which is used in connection with both hair and face products. “Hair mask” was a new term to me as well.
My stay at the show is chronicled in the attached video. Like the current political campaign, lots of promises are made.