SuperZoo for Pet Products

Grooming competitions are a staple at SuperZoo.
Grooming competitions are a staple at SuperZoo. Here the finished contestants stand at attention for the judges.
Photo by Diane Tayor

For several hours last Thursday (a rainy day in Las Vegas), I joined some of the more than 15,000 pet retailers who attended an expo called “SuperZoo”.

SuperZoo exhibits pet products that are sold in a variety of retail stores and veterinary offices. For a pet owner like myself, this show is great fun. Not only do I get to see all the products available to pet owners, I am introduced to a number of animals as well. This show welcomes pets both as models and volunteers for the ongoing grooming competitions called The Groomer SuperShow. Yes, I have attended this show in the past.

For show attendees (and I’m told the final numbers will indicate an increased attendance over last year), one of the advantages of attending SuperZoo is the SuperZoo University conference schedule which helps attendees “expand their customer base, increase sales and improve profits”. The show dates were August 1 through August 4. Attendees were expected from all 50 states and 53 foreign countries. Tuesday morning’s keynote speaker was former basketball superstar Magic Johnson (a very impressive speaker, by the way; I saw him at another convention a couple years ago).

As for the trade show, more than 1100 exhibitors were on hand, a few of which are highlighted in the attached video. Almost every exhibitor I met was also a pet owner and seemed interested in the well-being of the animals they served. The pre-show publicity noted that typically, 91 percent of attendees at this show either place orders at the show or place orders after the show as a result of visiting particular vendors at the show. From my conversations with some of the exhibitors, the show had been “a very good one” for them.

Did you adopt two little dogs?
Did you adopt two little dogs? This Prefer Pets carrier will accommodate both dogs.
Photo by Diane Tayor

The only downside of the show? SuperZoo was sharing the Mandalay Bay Convention Center with another show. So many people drove to the shows that the new covered parking garage was full, and the outdoor parking was crowded as well. Therefore, we were directed to Mandalay Bay’s valet parking. However, just as I was about to leave the convention parking area, I saw an available parking spot and was able to squeeze in. A bit of walking was involved (I had an umbrella), but not as much as would have been necessary had I gone to valet parking. Funny what joy one gets for simple victories.

SuperZoo is organized as a non-profit event sponsored by the World Pet Association. the oldest industry organization “promoting responsible growth and development of the companion pet and related products and services.”


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