SuperZoo: On Foot at the Pet Products Expo

Having trouble walking two dogs together? A solution, being demonstrated at SuperZoo, is this dog-walking device (with a light) called a Gizmo, promising no tangled leashes.
Photo by Diane Taylor

Darn, I was not wearing my Fitbit when I attended SuperZoo, the pet products expo, last Thursday, I think I walked way more than 10,000 steps. Convention parking was closed because two large conventions were going strong at Mandalay Bay Convention Center that day.

Determined to see the show, I then parked at Mandalay Bay’s public parking lot and the spot I found was quite far from the destination. Lots of walking and four floors of steps were required just to get to the Mandalay Bay valet entrance. Once I then found my way to Mandalay Bay’s convention area and SuperZoo, I had another long walk to pick up my badge. Thanks goodness I have decent knees, hips and feet for such a journey. Badge in hand, I finally entered the show floor.

I love SuperZoo because, of course, the products make sense to me. Exhibitors bring products pet retailers and other sellers of pet products stock for sale to devoted pet owners. Visitors to the show floor also include some great-looking dogs, some of whom are models for products being shown and many of whom have appointments for three days of dog-grooming contests that are part of the event.

For just $550 retail, dogs can sleep like kids — in Aspen Bunk Beds by New Age Pet.
Photo by Diane Taylor

The SuperZoo show floor is filled with food for pets. Wellness foods seem to be the “in” thing with phrases such as “grain free” and “real” (as in “real chicken” and “real bacon broth” and “real fish”) frequently used. Grooming products and fashion ware for pets are part of the action as are homes for dogs, cats, chickens, birds, rabbits and fish. Instead of dog collars, no-pull dog harnesses seem to be the thing — nothing around a dog’s neck, but a chest harness puts pressure on the chest and that supposedly discourages pulling.

A visitor on the show floor was this very well groomed show attendee whose tail couldn’t stop wagging.
Photo by Diane Taylor

Of course SuperZoo is full of cute names of exhibiting companies. A few examples: BioDOGradable Bags, Blissful Hounds, Don’t 4 Get About Me, Fidobiotics, Happy Hen Treats, LoveThyBeast, Messy Mutts, My Dog Nose It, Paw Paws USA, PawLuxury, Puppy Kisses, SmartyKat, Soggy Doggy, Tail Trends, TrustyPup, Wag USA, Wet Noses, Yummy Chummies and Chewish Pet Toys. (Yes, I can’t help but be drawn to dog names because I own dogs, but I did rescue two cans of cat food from the show for a friend.)

The forerunner to SuperZoo was a show in 1950 called Animal Crackers, a showcase for pet supply manufacturers and wholesalers. The show was rebranded over the years and found a home in California. The show moved to Las Vegas in 2004 “to draw more national and international attendees”. The show is now known as “the largest pet industry show in North America”, last year drawing more than 11,000 attendees including more than 1000 international buyers. The World Pet Association organizes SuperZoo.

The attached video visits just a few of the exhibitors at SuperZoo.

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