The ASD Show: Buy Low, Sell High

This character was made in Bali and is a product of Bali Garden Accents for Outdoor Living, a Las Vegas Company.
Photo by Diane Taylor

Store owners and buyers by the thousands came to Las Vegas last week for the Spring version of ASD Market Week, a wholesale buying event also known simply as the ASD Show.

Show attendees from convenience stores, general stores, gift shops, grocery stores, fashion boutiques, etc. come to the Las Vegas Convention Center marketplace to buy products for restocking on their own shelves later. Emerald Expositions organizes the show.

Held twice a year, the ASD Show is more than 50 years old and once had the name ASD/AMD. A component of the show is “Source Direct” where importers, distributors, wholesalers and large retailers can buy wholesale products directly from overseas.

These novelty purses are new and were part of the Symeli booth. (As the owners pronounce the name of their company, it has three syllables.)
Photo by Diane Taylor

I’ve attended this show in the past, but asked to return just because I love looking around. More than 2500 exhibitors come to this show and they feature everything from human hair eyelashes and teddy bears to $10 purses and diamond necklaces. A popular feature of ASD is the “cash and carry” section of the show where jewelry is bargain-priced and show attendees just fill baskets with the jewelry of their choice.

Yes, a four-day trade show (March 11-14) is grueling for attendees and for exhibitors.
Photo by Diane Taylor

Yes, some of the items on display might be surplus items (ASD originally stood for Associated Surplus Dealers), but I talked with a number of exhibitors who are the original sellers. One exhibitor noted that he felt the show was considerably smaller than in years past due to the influence of online shopping both for buyers of wholesale products and for shoppers in general.

One of the key reasons some 45,000 people attend the ASD Show is the number of educational offerings. Topics include subjects such as, “New Buyer Orientation,” “Six Steps to a Profitable Social Media Strategy,” “Dispelling Millennial Myths: What the New Generation of Shoppers Actually Wants from You,” “Utilizing Product Photography, Packaging and Inserts to Increase Sales” and Maximizing Sales with eBay’s Promoted Listings”.

You’ll get an idea about the trade how portion of the event in the attached video:


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