The show floor is bright and colorful. Some video screens look like frames for modern art; others are wall-sized with content showcasing the world’s beauty. The place is the north hall of the Las Vegas Convention Center and the event is Infocomm 2018. The striking pictures on screens large, small, curved and even beneath showgoers’ feet use products for professionals in the business of audio visual presentation. Infocomm is the largest event in North America focused on the pro-AV industry.
The show floor at Infocomm 2018 marketed its Center Stage speaker offerings by saying the programs would “increase audience engagement through personalized and immersive experiences by way of augmented reality (AR) and virtual reality (VR), wearable technology, human-centered user interfaces and more.” Whew! Heavy stuff…but one assumes not so heavy for attendees involved in new-age communication.
Producer of Infocomm is AVIXA, The Audiovisual and Integrated Experience Association. The organization’s President has said that his industry must move from being functional designers of products to being experience designers…telling the stories of particular designs and the solutions they bring.
Infocomm is one of the country’s fastest growing conventions and this year boasted some 150 educational sessions, 1000 exhibitors and an attendance estimate of 44,000. Locations for the event included the Las Vegas Convention Center, the Westgate Las Vegas and the Park MGM.
The trade show portion of Infocomm 2018 was held June 6-8 at the Las Vegas Convention Center. I visited the exhibits in the north hall which focused on digital signage and collaboration among suppliers. I did not understand everything I was seeing, but a few kind exhibitors tried their darnedest to educate me. I missed out on visiting the Central Hall exhibits, but there’s always next year.
Bringing audio video content to life is a complicated business, but the results can be spectacular. You can travel with me to my part of Infocomm 2018 through the attached video.