World Tea Expo: For Tea Buyers & Sellers

Among the many countries represented at World Tea Expo was Sri Lanka, famous for his Ceylon tea.
Photo by Diane Taylor

New words, new tastes — they are all part of World Tea Expo as experienced by this non-pro in the world of fine teas. World Tea Expo, held June 12-14 at the Las Vegas Convention Center, is actually a business-to-business event with tea buyers and sellers coming together for education and business transactions. The trade-show portion of the event is not open to the public, but features hundreds of booths, almost every one of them offering samples of fine teas. For non-tea groupies, the variety of countries growing tea, including herbal teas, is always a surprise. Teas and their related products come to World Tea Expo from throughout the world.

My experiences at World Tea Expo are recounted in the attached video, but suffice it to say, I was able to taste teas and supplements of many kinds, and I am grateful to the exhibitors who took time to explain even the simplest tea concepts to me. I even was able to secure a few “to go” tea samples, and I plan to enjoy them all.

Judging from the World Tea Expo brochure, education is one of the big reasons some 4000 attendees come to this show. Here is a sample of the educational options at World Tea Expo:

“Why are Great Restaurants Serving Awful Tea? How to Fix Tea in the Hospitality Industry”

“Tea Blending: Inspired By the Elements in Quality Control, the Process Streamlined from Trader to Consumer”

Visitors to the Napali Tea Traders booth could take a sticker advertising their feelings about tea.
Photo by Diane Taylor

“The How and the Why of Tea in the Holistic and Wellness Business Arena”

“Nepal Tea: A Fierce Innovator and Marketplace Competitor”

“How to Turn a Tea Hobby Into a Tearoom Business”

“An Overview of Chinese Tea Making Techniques”

In addition to individual classes, World Tea Expo 2018 offered a two-day World Tea Academy (taking tea professionals to the next level) and a one-day Tea Business Boot Camp (a solid foundation in tea education). World Tea Awards on Tuesday honored winning tea industry leaders and innovators.

Another unique feature of World Tea Expo was that Wednesday and Thursday mornings at 7:00 a.m. in the Las Vegas Convention Center South Hall lobby, a morning yoga class was available for up to 25 participants.

World Tea Expo is organized by Informa Exhibitions. Over the years, LLV has covered the Tea Expo a couple of times. Here are the previous articles:

2017 World Tea Expo by Diana Taylor

2011 World Tea Expo by Michael Dickman


One response on “World Tea Expo: For Tea Buyers & Sellers

  1. Is here also a Japanese green tea? I would like to taste the real one, straight from Japan. I’m interested especially in matcha. It’s not so easy to serve it in a right way. And from what I’ve heard, it’s delicious.

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