What I Saw…at Vision Expo

Thursday I took my camera to Vision Expo, a Reed Expositions trade show held at the Sands Expo & Convention Center September 27-29.

This show, also known as Vision Expo West, was celebrating its 30th year and featured 6000 brands, 300 hours of education and even a mini-makeup makeover for eyeglass wearers. Expected attendance, among optometrists, opticians, lab personnel and sellers of eyeglass frames, was 23,000 people.

For folks like me who wear glasses and undergo periodic eye exams, this show is a WOW, but it is also quite technical so I avoid the displays of diagnostic equipment and big machines. I’m a frame and accessories attendee as illustrated in the photos.

Like most trade shows in Las Vegas, Vision Expo is a business-to-business show with customers selecting products to re-sell to their local customers.
Photo by Diane Taylor
Big thick glasses used to be a sign of terrible eyesight, but the folks at MO eyewear call these thick frames modern design.
Photo by Diane Taylor
A large temporary entrance was constructed inside the show hall welcoming visitors to the Galleria of eyeglass frames.
Photo by Diane Taylor
Ceramic animals by OptiSource will hold a new pair of eyeglasses and bring a smile as well. Retail cost: about $15.
Photo by Diane Taylor
PH Technical Labs introduced two new features on eyeglasses of the future which they called “smart eyeglasses”. One innovation was for wearers of bi-focals who in the past have had to tilt their heads back to use the close-up lens when, for example, watching their computer screen. The new glasses actually sense the up-close event and automatically raise the eyeglasses up on the nose so that the wearer doesn’t have to tilt his or her head. The other innovation was software in interchangeable sides of the glasses that allow for fitness tracking, playing of music and even accepting telephone calls. All the new features will be debuting next year.
Photo by Diane Taylor
This product from GOOD-LITE is a Marsden Ball used in visual therapy. After a brain injury, for example, the injured person is taught to track letters as the ball swings in front of the patient.
Photo by Diane Taylor
My favorite company name, Fabulous Fanny’s, NYC.
Photo by Diane Taylor
When I saw this poster, I wondered if anyone would be looking at the glasses these folks were wearing. Later I learned that this and many other posters are part of Etnia Barcelona culture. Etnia Barcelona says the company crafts its products through work “with the legends of the world of art and photography”. So yes this poster attracted my attention and that was the whole idea.
Photo by Diane Taylor
Yes, some young people wear eye patches, but why not have fun patches. This is one of the Wilson Ophthalamic’s collection of Patch Pals.
Photo by Diane Taylor
Las Vegas is a buffet town, but the folks at Shire hosted their own buffet on the show floor…and they found takers. Photo by Diane Taylor
The production stages of hand-made Robert LaRoche sunglasses were on display at their booth. Below are LaRoche frames priced at retail about $500.
Photo by Diane Taylor

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Branding is important in the eyewear business, but really…Ernest Hemingway frames? The man shot himself to death 57 years ago!
Photo by Diane Taylor

Some eyeglass frames are costly; some are not. This show special sold frames for just $1 each.
Photo by Diane Taylor

Having trouble locating a contact lens case? Try a color! Photo by Diane Taylor

Free-standing paint-can sculptures at the Glen Lane booth attracted as much attention as the glasses.
Photo by Diane Taylor

If I had taken anything home from Vision Expo, it would have been this guy. His glasses were from Pro Design Denmark.
Photo (of poster) by Diane Taylor

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