Lots of Color at Global Gaming Expo 2023

Cartoon characters were the stars of hundreds of slot machines on display at G2E.
Photo by Diane Taylor

I was sitting at a slot machine at the Venetian Convention and Expo Center’s Global Gaming Expo (G2E). A young woman came up and noted that “ah yes, a woman is playing the machine.” I didn’t get what she was saying at first, but she explained that most of the visitors to G2E were men. I understood, being an “occasional” visitor to casinos with slot machines, it appears to me, that it is the ladies who typically are the slot machine players. In fact, a study completed in 2012 by researchers at Oregon State University found that the most typical slot players were women between the ages of 55 and 60. Other interesting observations can be read here. Clearly, this show was for buyers, not players.

So I was in a world of men when I attended G2E. I was also in a world of very colorful slot machines. The entire perimeter of the second-floor convention hall was surrounded by slot machines. Inside the ring of machines were booths touting roulette, blackjack, legal advice, chip makers, technology, promotional items, and even Omaha Steaks.

Among the 25,000 visitors to the show was one young man I met from Macao. He needed to meet with some suppliers to his MGM casino in Macao. He noted, incidentally, that Asian gamblers are much more serious than American gamblers. “Many Americans are just in for a good time and entertainment when gambling.”

Most displays at G2E were enhanced by large videos, but Aristocrat Gaming also had brought a memorable giant football helmet.
Photo by Diane Taylor

G2E is presented by the American Gaming Association (AGA) and organized by Reed Exhibitions. The current G2E debuted in Las Vegas inn 2001 and is recognized as North America’s largest exhibition for the gaming entertainment industry. Some 350 exhibitors were at this show. Attendees came from 100 countries and regions and included consultants, finance professionals, game developers/manufacturers, gaming professionals, marketing professionals, regulators and sports betting professionals. The show has become a global hub for showcasing cutting-edge technologies, from virtual reality experiences to the latest in casino game design.

In addition to the expo displays, attendees could participate in more than 70 educational sessions with titles such as “Digital Currencies: The Future of Gaming,” “Five Reasons why Diversity, Equity, and Inclusion Matters,” “The Impact of Macroeconomic Trends on Global Gaming,” and “Gaming’s Business Outlook: How Does the Industry Keep up the Momentum of the Past Two Years.”

Note: The news of the world these days is grim and frightening, but here in Las Vegas, last week the subject, as usual, was gambling.

I prepared for my visit to G2E by taking an old memory card I found in my drawer and inserting it into my camera (it was a card with more capacity than the previous card). When I got to the Venetian and attempted to use the camera, I got a message that the card was “locked”. Tried several times; same message. So I hauled out my phone and began to take pictures. A few of my G2E photos are attached:

A large display called “Light and Wonder” was a new name to me. One of the presenters at the booth explained that the company used to be called Scientific Games.
Photo by Diane Taylor
In the land of Vegas, MGM is well-known. Therefore I was surprised to see an M with a GM attached and on display at G2E.
Photo by Diane Taylor
A typical sight at G2E/
Photo by Diane Taylor
This display from International Game Technology (IGT) featuring Whitney Houston machines was a surprise. A large display with side displays of the singer’s wardrobe, awards, etc. Obviously, there is power in a famous name–even when the holder of the name is not around.
Photo by Diane Taylor
JCM Global provided video in a see-through window. Amazing.
Photo by Diane Taylor
Sparkle and background for photos are in this large sparkling picture frame from Christmas Decor. The purchase rice: $5800 with a five-year guarantee and “all the lights.”
Photo by Diane Taylor
One of the fun things about G2E for this slot player is that all the machines on display are free, seem pretty loose and I can bet maximums that otherwise would be prohibitively expensive. The rewards for high bets are good, too. (I do not get to take my winnings home, however.)
Photo by Diane Taylor


2 responses on “Lots of Color at Global Gaming Expo 2023

  1. You may not have gone home with cash, but at least you got to play some winning machines! Felt good, didn’t it? Ah, for the way things used to be…

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